The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success
The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.
Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they’re eager to hear from you.
Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedInDavid Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies.
The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
ASIN : 1118488768
Publisher : Wiley; 4th edition (July 1, 2013)
Language : English
Paperback : 464 pages
ISBN-10 : 9781118488768
ISBN-13 : 978-1118488768
Item Weight : 1.2 pounds
Dimensions : 6 x 1.3 x 9 inches
Price: $12.99
(as of Aug 22, 2023 10:50:05 UTC – Details)
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success
The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.
Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they’re eager to hear from you.
Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedInDavid Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies.
The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
ASIN : 1118488768
Publisher : Wiley; 4th edition (July 1, 2013)
Language : English
Paperback : 464 pages
ISBN-10 : 9781118488768
ISBN-13 : 978-1118488768
Item Weight : 1.2 pounds
Dimensions : 6 x 1.3 x 9 inches
This site is not a part of the FaceBook website or FaceBook INC. Additionally, this site is NOT endorsed by FaceBook in ANY WAY. FACEBOOK is a trademark of FaceBook INC.
Disclaimer: HotDeal4All is an online platform that showcases various products and deals. It is important to note that the products featured on this website are affiliated, meaning HotDeal4All may earn a commission when users make purchases through the provided links and buttons. We strive to provide accurate and up-to-date information, but we cannot guarantee the availability, pricing, or quality of the products displayed. When you click on a link or button, you will be redirected to the respective owner’s website, where you can obtain more information and make your purchase. We encourage users to carefully review the terms, conditions, and privacy policies of the linked websites before making any transactions. HotDeal4All is not responsible for any issues or disputes that may arise between users and the respective product owners.
HotDeal4All © 2023 All rights reserved