How to Build an Email Marketing List from Scratch
When you’re starting out with email marketing, one of the most important steps is building a loyal, engaged list of recipients. But if you’re building out your email list from scratch, it can seem like an overwhelming and insurmountable challenge.
The good news is that building an effective email list doesn’t have to be a daunting task. Whether you’re just starting out or you’re revamping an existing list, here are some strategies you can use to build an email marketing list from scratch.
1. Use Social Media to Grow Your Email List
Social media is a powerful tool to help you build your email list. You can use social media to increase brand awareness, promote content, incentivize users to sign up to your list, and even source user feedback.
If you don’t already have a presence on social media, the first step is to create accounts on the most popular platforms, like Facebook, Twitter, Instagram, and LinkedIn. Once you have your accounts set up, you can start crafting content that resonates with your audience and encourages them to join your email list by placing a sign-up link directly on your social media profiles.
You can also take things a step further by running targeted ads that take users directly to an opt-in page or by hosting social media contests or giveaways that incentivize users to join your email list.
2. Use Paid Ads to Grow Your List
Paid advertising is a great way to quickly grow your email list. Platforms like Google Ads and Facebook Ads make it easy to run targeted campaigns that reach users who are already searching for what you have to offer and capture those users’ attention with targeted words and calls to action.
When setting up your campaigns, you can target users based on their interests, location, age, gender, and more. You can also choose which devices they should see your ads on and optimize your campaigns for mobile devices. Additionally, with retargeting campaigns, you can retarget users that have already visited your website and convert them into email subscribers.
3. Use Your Website to Grow Your List
Your website is a great way to capture email leads and build out your email list. You can use in-page forms to capture email leads and entice visitors to join your list. To increase conversions, make sure to include a CTA (call to action) and make sure your forms are easy to fill out and easy to find on your website.
You can also utilize pop-ups to capture email leads. Pop-ups can be an effective way to capture attention and compel visitors to sign up. You can also tailor pop-up campaigns to different pages to capture more targeted leads and personalize the user experience.
4. Leverage Content Marketing
When it comes to bringing in email leads, creating great content and leveraging content marketing can be highly effective. Not only does content marketing increase brand awareness, but it also can be a great incentive for users to join your email list.
You can create and share content on your blog, website, social media accounts, and more to drive traffic to your opt-in page. This is an effective way to showcase your expertise, increase brand recognition, build out your email list, and engage your users.
Take Action and Grow Your Email List
If you’re trying to build an email marketing list from scratch, don’t be discouraged. With the right strategies, you can quickly and effectively grow a loyal, engaged list of subscribers.
By leveraging platforms like social media, paid ads, your website, and content marketing, you can reach your target audience and entice them to join your email list.
Don’t wait any longer – take action now and start building out your email list today.
