How do I Optimize My Website for Voice Search?
Gone are the days of typing or tapping out the text in search of answers. Today with voice search, finding answers for even the most complex questions has become seamless. The advent of voice search has revolutionized the way we search for information on the internet.
From owning a voice assistance device like Google Home, Amazon Alexa, and Apple’s Siri, to using voice search technology to make inquiries from smartphones and tablets, users are making their queries in more natural and conversational language.
Optimizing your website for voice search can help you attract more business, target new customers, and improve your visibility in the SERPs (search engine results pages).
Why Optimize Your Website for Voice Search?
Voice search is still fairly new but it is steadily increasing in popularity. A study conducted by Bright Local in 2019 showed that nearly 91 percent of adults in the United States have used voice search technology to make product inquiries. Optimizing your website for voice search will help you tap into this large and growing pool of potential customers and get your website listed on the top of search engine results pages (SERPs).
How to Optimize Your Website for Voice Search?
1. Optimize Your Webpages for Users
Focus on making your website user-friendly. That means quick page loading times, easy navigation, and clear headings and content that can be easily digestible.
2. Declutter Your Content
Users don’t want to sift through piles of text to find what they’re looking for. Write content that is concise and to the point. Break long paragraphs into short ones to make them easier to read.
3. Research Which Questions People Are Asking
Research widely to find out which questions customers are asking related to your products or services and craft content using those phrases. This will improve your chances of being picked up by voice search technology.
4. Use Long-Tail Keywords
Long-tail keywords are multi-word phrases often used in conversational language. They are more specific than the conventional one and two-word keywords and hence have a higher chance of being picked up by voice search technology.
5. List Your Contact Information and Physical Addresses
People using voice search are often looking for specific and localized information such as store addresses and contact information. Make sure you list your contact information and physical address clearly on your website.
6. Make Your Content Mobile-Friendly
Most voice searches are made on mobile so it is important to keep your content mobile-friendly. This means accessing your site on a mobile device should be fast and simple to ensure users don’t have to struggle to find what they’re looking for.
Conclusion
Voice search is quickly becoming an essential part of online searching and as such, it’s important for businesses to invest their time and resources into optimizing their website for this technology. Following the above-mentioned steps will go a long way in helping your website become more visible and attractive to potential customers. Start optimizing your website for voice search and get ahead of the competition today!
