Price: $19.95 - $9.99
(as of May 05, 2025 23:40:29 UTC – Details)

★★★★★ “Bible for any creative with a team!” – Reader review
★★★★★ “How have I not heard about this book?” – Reader review
___

The missing leadership manual for all the things you need to know when you stop being an individual contributor and start leading a creative team of your own.

Creative work is poor preparation for creative leadership.

While writers, designers, editors and other creative professionals spend years learning and refining creative craft skills, those skills do nothing to prepare us for the human, organizational and operational challenges that come with promotions to leadership.

And as your responsibility grows, it’s those organizational and leadership skills and not your creativity that will hold you and your team back.

How do you scale yourself and your time?How should you organize your team?How should you think about hiring and promotion?What do you need to know to set yourself up for success in creative leadership?

Even if you’re lucky and have had great role models along the way, leading a team of creative professionals is a daunting experience. You shouldn’t have to figure it out alone.

Now you can learn from author Andrew Carlson who has spent over twenty years as a professional advertising creative in New York.

Andrew has held the roles of Chief Creative Officer for Digitas North America and Chief Experience Officer for the Organic Agency, building and leading large, diverse and distributed teams of creative professionals in pitch and award winning work.

This book is the missing manual for all the things you need to know when you stop being an individual contributor and start leading a creative team of your own. Order your copy now.

From the Publisher

The Foundation for Your Team

When you have a team, everything from seating to meetings impacts their work. Set a good foundation for their success.

How to Think About Talent

The people you hire, fire and promote are going to make or break you as a creative leader.

Building Scale

If you are organized about a few common kinds of problems, you can have an outsized impact without wasting your own time on them.

What Your Job Is Now

Creative leadership is different in every way from being a creative contributor. Learn about how to change yourself for the role.

ASIN ‏ : ‎ B0BW2BSWXF
Publisher ‏ : ‎ Independently published (February 20, 2023)
Language ‏ : ‎ English
Paperback ‏ : ‎ 147 pages
ISBN-13 ‏ : ‎ 979-8374641240
Item Weight ‏ : ‎ 9.9 ounces
Dimensions ‏ : ‎ 6 x 0.34 x 9 inches