How Can I Improve the Lighting Quality in My Videos?

Bright, crisp lighting can make or break the quality of a video, especially when it comes to content like video tutorials or vlogs. Although lighting may be the last thing on most video producers’ minds, it’s definitely one of the most important aspects of any great video.

What makes great lighting?

Good lighting in videos requires a few things:

• A maximum amount of contrast
• An even distribution of light
• Avoiding harsh shadows
• Every subject should have a catch-light in their eyes

Using Natural Light

Natural light is usually the most cost-effective lighting solution for video production. Whether you have access to the outdoors or the windows in your home, natural light is all around us. Tap into this amazing resource to light up your shots. Here are a few tips to get you started:

• Avoid shooting in direct sunlight for it produces harsh, unwanted shadows
• Take advantage of the golden hour when sunlight is softer and more diffused
• Assess how the light will look at different times of the day. Make sure to test out shooting during different times if you’re in a location that changes significantly with the passing of time.
• Use reflectors and/or diffusers to soften the light and avoid harsh shadows. Be sure to keep 1 or 2 spare reflectors on hand in case of sudden weather changes.

Using Artificial Light

Using artificial lights can allow you to control the direction, intensity, and quality of the light. This could either be in the form of household lamps or you could invest in a lighting kit. If you are taking the leap into the purchase of a lighting kit, make sure to get one that is adjustable and includes the following items:

• Continuous lights
• Soft boxes or umbrellas
• Diffusers and Reflectors
• Light stands

Take Action Now!

Lighting is a crucial aspect of any good video and finding the right mix of natural and artificial light can help you create the perfect lighting for your videos. Whether you’re working on a tutorial, vlog or any other video, great lighting will ensure that your visuals pop and your content resonates with viewers. Evaluate your lighting situation now and start improving the lighting quality of your videos to bring them to the next level.

Image Credit: Inlove With Weddings