How to Create Video Content for Every Stage of the Buyer’s Journey
Video is now one of the most important elements of any digital marketing strategy, with over 70% of consumer internet traffic dedicated to video streaming. If you want to engage your customers and prospects you need to be harnessing the power of video!
Awareness
At the awareness stage of the buyer’s journey, you’re looking to catch the attention of potential customers and introduce your brand and product range. Video is an excellent way to do this, as people are more likely to watch a short clip than read a long article.
Your awareness stage videos should be snappy and attention grabbing. Think about including fun visuals, animations, music, and humour to make them memorable and keep your viewers engaged.
Consideration
Now that you’ve captured the attention of your prospects, it’s time to start delivering content that will convince them to buy. Consideration stage videos should focus on showcasing the features and benefits of your products and services. Try to add a personalized touch – interviews, customer testimonials, and case studies are all powerful forms of evidence that will help to convince potential customers of the worth of your products.
Decision
At this stage, you’re looking to drive a particular action from your viewers – for example, asking them to sign-up for a trial or buy a product. Your videos should be focused and direct. Make sure to highlight special offers and discounts that they may be eligible for if they take action.
Actionable Tips
-Try to keep videos short and to the point. You don’t want to bore your viewers with overly long content.
-Be consistent with your visuals, music, and fonts. This will help to create a consistent brand identity across all your videos.
-For the consideration and decision stages, focus on delivering content that will be relevant and useful to your audience.
-Don’t forget to add a call-to-action (CTA) at the end of each video. This will prompt viewers to take action after watching.
Conclusion
Video is a powerful tool for engaging customers and driving them through the buyer’s journey. By creating videos for each stage of the journey – awareness, consideration, and decision – you can establish trust and credibility and ultimately persuade viewers to take action. So what are you waiting for? Start creating your videos today and watch your customer engagement levels sky-rocket!
