

What are some effective strategies for reducing cart abandonment in e-commerce?
What Are Some Effective Strategies For Reducing Cart Abandonment In E-commerce? Shopping cart abandonment has been a vexing issue for online retailers since the inception of e-commerce. During 2018, the global average rate of cart abandonment was 75.5%, meaning more than three quarters of potential orders are never completed. 1 The impacts of cart abandonment are severe. Industry standards dictate that retailers must invest double the efforts to acquire a new customer yet they are losing the