Advertising: Concept and Copy
How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.
Ideas are what make advertising great, but they’re elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. 45 color, 180 black & white
Publisher : W. W. Norton & Company; Second edition (April 17, 2006)
Language : English
Paperback : 256 pages
ISBN-10 : 0393731596
ISBN-13 : 978-0393731590
Item Weight : 2.07 pounds
Dimensions : 8.6 x 0.7 x 11 inches
Price: $60.00 - $20.06
(as of Jul 09, 2024 21:02:32 UTC – Details)
How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.
Ideas are what make advertising great, but they’re elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. 45 color, 180 black & white
Publisher : W. W. Norton & Company; Second edition (April 17, 2006)
Language : English
Paperback : 256 pages
ISBN-10 : 0393731596
ISBN-13 : 978-0393731590
Item Weight : 2.07 pounds
Dimensions : 8.6 x 0.7 x 11 inches
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