All-American Ads of the 40s
At the beginning of the decade, America was at war. Patriotism was an integral part of everyday life, with the sentiment mirrored in advertising. As America emerged victorious out of the darkness of World War II in 1945, the economic boom of the era helped usher in the most dramatic rise in quality of life, excess, and consumerism. The war’s end also brought unprecedented pride and prosperity to the American people, and nothing reflects the new wave of consumerism and progress more than the ads of the time. Spending power dramatically increased in the decade’s second half, with plentiful jobs and higher wages. Because of the new GI Bill, affordable housing was made available to returning war veterans for the first time. People were ready to embrace the idea of the American Dream.The postwar era represented a flood of products and services for every need and occasion, reaching every corner of society. Everything from entertainment to travel and automobiles, alcohol and tobacco, fashion and beauty, and food and beverage was in high demand and within reach. This period opened the floodgates of buying as advertisers sought to meet the needs of a population recovering from years of rationing. This engaging collection edited by Jim Heimann dives into the frenetic, lively, and brilliant era of American life and advertising in the 1940s.
Publisher : Taschen America Llc; Bilingual edition (April 26, 2023)
Language : Multilingual
Hardcover : 639 pages
ISBN-10 : 3836588587
ISBN-13 : 978-3836588584
Item Weight : 4.59 pounds
Dimensions : 8 x 1.75 x 10.25 inches
Price: $38.99
(as of Sep 27, 2023 06:30:32 UTC – Details)
At the beginning of the decade, America was at war. Patriotism was an integral part of everyday life, with the sentiment mirrored in advertising. As America emerged victorious out of the darkness of World War II in 1945, the economic boom of the era helped usher in the most dramatic rise in quality of life, excess, and consumerism. The war’s end also brought unprecedented pride and prosperity to the American people, and nothing reflects the new wave of consumerism and progress more than the ads of the time. Spending power dramatically increased in the decade’s second half, with plentiful jobs and higher wages. Because of the new GI Bill, affordable housing was made available to returning war veterans for the first time. People were ready to embrace the idea of the American Dream.The postwar era represented a flood of products and services for every need and occasion, reaching every corner of society. Everything from entertainment to travel and automobiles, alcohol and tobacco, fashion and beauty, and food and beverage was in high demand and within reach. This period opened the floodgates of buying as advertisers sought to meet the needs of a population recovering from years of rationing. This engaging collection edited by Jim Heimann dives into the frenetic, lively, and brilliant era of American life and advertising in the 1940s.
Publisher : Taschen America Llc; Bilingual edition (April 26, 2023)
Language : Multilingual
Hardcover : 639 pages
ISBN-10 : 3836588587
ISBN-13 : 978-3836588584
Item Weight : 4.59 pounds
Dimensions : 8 x 1.75 x 10.25 inches
This site is not a part of the FaceBook website or FaceBook INC. Additionally, this site is NOT endorsed by FaceBook in ANY WAY. FACEBOOK is a trademark of FaceBook INC.
Disclaimer: HotDeal4All is an online platform that showcases various products and deals. It is important to note that the products featured on this website are affiliated, meaning HotDeal4All may earn a commission when users make purchases through the provided links and buttons. We strive to provide accurate and up-to-date information, but we cannot guarantee the availability, pricing, or quality of the products displayed. When you click on a link or button, you will be redirected to the respective owner’s website, where you can obtain more information and make your purchase. We encourage users to carefully review the terms, conditions, and privacy policies of the linked websites before making any transactions. HotDeal4All is not responsible for any issues or disputes that may arise between users and the respective product owners.
HotDeal4All © 2023 All rights reserved