Can’t Buy My Love: How Advertising Changes the Way We Think and Feel
“When was the last time you felt this comfortable in a relationship?”
— An ad for sneakers
“You can love it without getting your heart broken.”
— An ad for a car
“Until I find a real man, I’ll settle for a real smoke.”
— A woman in a cigarette ad
Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back.
Drawing upon her knowledge of psychology, media, and women’s issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years’ worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.
ASIN : B007US9TGQ
Publisher : Free Press (June 26, 2012)
Publication date : June 26, 2012
Language : English
File size : 117143 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Sticky notes : On Kindle Scribe
Print length : 370 pages
Page numbers source ISBN : 0684866005
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(as of Jul 01, 2023 21:50:28 UTC – Details)
“When was the last time you felt this comfortable in a relationship?”
— An ad for sneakers
“You can love it without getting your heart broken.”
— An ad for a car
“Until I find a real man, I’ll settle for a real smoke.”
— A woman in a cigarette ad
Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back.
Drawing upon her knowledge of psychology, media, and women’s issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years’ worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.
ASIN : B007US9TGQ
Publisher : Free Press (June 26, 2012)
Publication date : June 26, 2012
Language : English
File size : 117143 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Sticky notes : On Kindle Scribe
Print length : 370 pages
Page numbers source ISBN : 0684866005
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