Copywriting: Successful Writing for Design, Advertising and Marketing
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
Publisher : Laurence King Publishing; 2nd edition (October 31, 2012)
Language : English
Paperback : 240 pages
ISBN-10 : 1780670001
ISBN-13 : 978-1780670003
Item Weight : 1.45 pounds
Dimensions : 7 x 0.75 x 9.75 inches
Price: $19.99 - $7.29
(as of Mar 31, 2025 23:13:49 UTC – Details)
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
Publisher : Laurence King Publishing; 2nd edition (October 31, 2012)
Language : English
Paperback : 240 pages
ISBN-10 : 1780670001
ISBN-13 : 978-1780670003
Item Weight : 1.45 pounds
Dimensions : 7 x 0.75 x 9.75 inches
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