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From the “godfather of content marketing”―this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3

When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach―which includes everything from blogging to YouTube videos to social media―is the core of most organizations’ marketing plans.

Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include:

New content models, structures, and opportunitiesContent entrepreneurship, content mergers and acquisitionsSubscriptions and audience buildingTeam structure, importance of community, DAOs, and creator networksContent options, NFTs, and discord serversMaking data-driven decisions to optimize content performance

Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It’s how to position your business as a trusted expert in its industry. It’s what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.

From the brand

As a leading global education company, our mission is to partner with educators, learners, and professionals to help them access all the value that education can offer, no matter where their starting points may be.

For over 130 years, we have never stopped innovating to meet the ever-changing needs of educators and learners around the world – and will continue to support and celebrate their efforts every step of the way.

Publisher ‏ : ‎ McGraw Hill
Publication date ‏ : ‎ February 6, 2023
Edition ‏ : ‎ 2nd
Language ‏ : ‎ English
Print length ‏ : ‎ 368 pages
ISBN-10 ‏ : ‎ 1264774451
ISBN-13 ‏ : ‎ 978-1264774456
Item Weight ‏ : ‎ 2.31 pounds
Dimensions ‏ : ‎ 6 x 1.02 x 9 inches
Best Sellers Rank: #120,520 in Books (See Top 100 in Books) #67 in Direct Marketing (Books) #93 in Web Marketing (Books) #126 in E-Commerce (Books)
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