Marketing 6.0: The Future Is Immersive

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Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business

In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about:

The building blocks of metamarketingGeneration Z and Generation Alpha and the technologies they use dailyHow to tap into metaverses and extended realityThe potential obstacles and solutions for creating a more interactive and immersive experience.

Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.

Publisher ‏ : ‎ Wiley
Publication date ‏ : ‎ December 12, 2023
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
Print length ‏ : ‎ 256 pages
ISBN-10 ‏ : ‎ 1119835216
ISBN-13 ‏ : ‎ 978-1119835219
Item Weight ‏ : ‎ 1.25 pounds
Dimensions ‏ : ‎ 6.3 x 1 x 9.1 inches
Best Sellers Rank: #585,844 in Books (See Top 100 in Books) #25 in Global Marketing (Books) #60 in Industrial Marketing (Books) #108 in International Business (Books)
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