My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Here, you’ll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Publisher : McGraw Hill; 1st edition (February 1, 1966)
Language : English
Paperback : 336 pages
ISBN-10 : 0844231010
ISBN-13 : 978-0844231013
Item Weight : 1.01 pounds
Dimensions : 6 x 1.1 x 8.9 inches
Price: $8.99
(as of Oct 09, 2023 13:58:03 UTC – Details)
Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Here, you’ll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Publisher : McGraw Hill; 1st edition (February 1, 1966)
Language : English
Paperback : 336 pages
ISBN-10 : 0844231010
ISBN-13 : 978-0844231013
Item Weight : 1.01 pounds
Dimensions : 6 x 1.1 x 8.9 inches
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