Ogilvy on Advertising
A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business.”
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
Publisher : Vintage; First Edition (March 12, 1985)
Language : English
Paperback : 224 pages
ISBN-10 : 039472903X
ISBN-13 : 978-0394729039
Item Weight : 1.41 pounds
Dimensions : 7.35 x 0.58 x 9.71 inches
Price: $13.99
(as of Jun 23, 2023 14:38:36 UTC – Details)
A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business.”
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
Publisher : Vintage; First Edition (March 12, 1985)
Language : English
Paperback : 224 pages
ISBN-10 : 039472903X
ISBN-13 : 978-0394729039
Item Weight : 1.41 pounds
Dimensions : 7.35 x 0.58 x 9.71 inches
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