How to get someone, somewhere, to do something.
The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it.
Here’s how you can do it. And do it better.
Publisher : Workman Publishing Company; Illustrated edition (April 7, 2015)
Language : English
Paperback : 192 pages
ISBN-10 : 076118175X
ISBN-13 : 978-0761181750
Item Weight : 10.6 ounces
Dimensions : 6 x 0.5 x 8 inches