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What stories do you need to tell, and how do you tell them?

Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.

Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:

The Value Story—convince customers they need what you provide.The Founder Story—persuade investors and customers your organization is worth the investment.The Purpose Story—align and inspire your employees and internal customers. The Customer Story—allow those who use your product or service to share their authentic experiences with others.

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.

Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?

From the Publisher

Every person has a gap in their business they want to fill, and the bridge for that gap is a good story. Professional storyteller Kindra Hall shows business leaders the four unique stories they already have at their disposal to more effectively captivate and convert audiences.

Identify the gaps in your business and use storytelling to close them.

Learn the four ingredients every story needs.

Know what makes a truly compelling story by learning the three-part framework of great storytelling.

Understand the four essential stories every business already has.

About the Author

Kindra Hall is an award-winning professional storyteller and national speaker. She has been featured in Entrepreneur.com, as a weekly columnist at Inc.magazine, and is Chief Storytelling Officer for Success magazine. When not on the road speaking, she lives in New York City with her husband and young son and daughter.

Publisher ‏ : ‎ HarperCollins Leadership (September 24, 2019)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 240 pages
ISBN-10 ‏ : ‎ 140021193X
ISBN-13 ‏ : ‎ 978-1400211937
Item Weight ‏ : ‎ 2.31 pounds
Dimensions ‏ : ‎ 6.25 x 1.05 x 9.3 inches