The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Publisher : Wiley; 1st edition (December 11, 2006)
Language : English
Paperback : 368 pages
ISBN-10 : 0470051248
ISBN-13 : 978-0470051245
Item Weight : 1.1 pounds
Dimensions : 7.3 x 0.9 x 9.2 inches
Price: $17.00
(as of Jul 04, 2023 03:00:17 UTC – Details)
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Publisher : Wiley; 1st edition (December 11, 2006)
Language : English
Paperback : 368 pages
ISBN-10 : 0470051248
ISBN-13 : 978-0470051245
Item Weight : 1.1 pounds
Dimensions : 7.3 x 0.9 x 9.2 inches
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