This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin

This Is Marketing: You Can’t Be Seen Until You Learn to See is a book by Seth Godin, a marketing expert who shares his insights on how to create effective marketing campaigns that resonate with customers. The book presents a new approach to marketing that focuses on empathy, connection, and generosity, rather than manipulation and coercion. It provides practical advice on how to identify your target audience, create a story that resonates with them, and build a community around your brand. Whether you’re a small business owner, marketer, or entrepreneur, this book offers valuable insights that can help you create a marketing strategy that works.