This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin
This Is Marketing is a book by Seth Godin that offers a new approach to marketing based on empathy, connection, and generosity.
This Is Marketing: You Can’t Be Seen Until You Learn to See is a book by Seth Godin, a marketing expert who shares his insights on how to create effective marketing campaigns that resonate with customers. The book presents a new approach to marketing that focuses on empathy, connection, and generosity, rather than manipulation and coercion. It provides practical advice on how to identify your target audience, create a story that resonates with them, and build a community around your brand. Whether you’re a small business owner, marketer, or entrepreneur, this book offers valuable insights that can help you create a marketing strategy that works.
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