This Is Personal: The Art of Delivering the Right Email at the Right Time
Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy.
This Is Personal offers a paradigm-shattering marketing model for meeting customers where they are.
Most companies send “one-size-fits-all” communication to everyone in their audience, leading to low engagement on their social media channels and emails left unread in their customers’ inboxes because it’s unclear to recipients how this information helps them. But all businesses, from banks to local butchers, depend on their latest promotions and product announcements reaching and personally resonating with their customers.
This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.
Author Brennan Dunn shares the key strategies for maintaining high-touch, personalized sales relationships and doing so at scale. As a speaker, consultant, and founder of RightMessage, a software company focused on infusing mass marketing with personalization, he has been dialing in on and refining these strategies for years so that you can immediately implement them in your business. He’s discovered that the best tool for this moment is email.
Dunn showcases a range of companies who are using personalized email to better connect with their audience, including bakeries, bariatric surgeons, the State of Washington’s tourism board, business coaches, fitness instructors, a heavy metal band, and more. You’ll learn how these businesses have made this transition in their communication strategies and visualize your potential success in theirs.
This Is Personal enables you to learn about your customers in a systematic way in order to communicate your specific value to them via one-to-many emails that feel one-to-one, resulting in better engagement and higher sales.
From the Publisher
Publisher : Matt Holt (October 17, 2023)
Language : English
Hardcover : 288 pages
ISBN-10 : 1637742002
ISBN-13 : 978-1637742006
Item Weight : 14.6 ounces
Dimensions : 6.25 x 0.86 x 9.31 inches
Price: $12.99
(as of Sep 04, 2023 08:43:52 UTC – Details)
Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy.
This Is Personal offers a paradigm-shattering marketing model for meeting customers where they are.
Most companies send “one-size-fits-all” communication to everyone in their audience, leading to low engagement on their social media channels and emails left unread in their customers’ inboxes because it’s unclear to recipients how this information helps them. But all businesses, from banks to local butchers, depend on their latest promotions and product announcements reaching and personally resonating with their customers.
This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.
Author Brennan Dunn shares the key strategies for maintaining high-touch, personalized sales relationships and doing so at scale. As a speaker, consultant, and founder of RightMessage, a software company focused on infusing mass marketing with personalization, he has been dialing in on and refining these strategies for years so that you can immediately implement them in your business. He’s discovered that the best tool for this moment is email.
Dunn showcases a range of companies who are using personalized email to better connect with their audience, including bakeries, bariatric surgeons, the State of Washington’s tourism board, business coaches, fitness instructors, a heavy metal band, and more. You’ll learn how these businesses have made this transition in their communication strategies and visualize your potential success in theirs.
This Is Personal enables you to learn about your customers in a systematic way in order to communicate your specific value to them via one-to-many emails that feel one-to-one, resulting in better engagement and higher sales.
From the Publisher
Publisher : Matt Holt (October 17, 2023)
Language : English
Hardcover : 288 pages
ISBN-10 : 1637742002
ISBN-13 : 978-1637742006
Item Weight : 14.6 ounces
Dimensions : 6.25 x 0.86 x 9.31 inches
This site is not a part of the FaceBook website or FaceBook INC. Additionally, this site is NOT endorsed by FaceBook in ANY WAY. FACEBOOK is a trademark of FaceBook INC.
Disclaimer: HotDeal4All is an online platform that showcases various products and deals. It is important to note that the products featured on this website are affiliated, meaning HotDeal4All may earn a commission when users make purchases through the provided links and buttons. We strive to provide accurate and up-to-date information, but we cannot guarantee the availability, pricing, or quality of the products displayed. When you click on a link or button, you will be redirected to the respective owner’s website, where you can obtain more information and make your purchase. We encourage users to carefully review the terms, conditions, and privacy policies of the linked websites before making any transactions. HotDeal4All is not responsible for any issues or disputes that may arise between users and the respective product owners.
HotDeal4All © 2023 All rights reserved