Video Game Marketing: A student textbook
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of “indie gamers”, being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them.
Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to:
• the essentials of marketing strategy;
• video games as products or services;
• marketing research for game development;
• branding video games;
• marketing through game: gamification, advergames.
Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.
ASIN : B01LXR6TEL
Publisher : Routledge; 1st edition (October 4, 2016)
Publication date : October 4, 2016
Language : English
File size : 2887 KB
Simultaneous device usage : Up to 4 simultaneous devices, per publisher limits
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Sticky notes : On Kindle Scribe
Print length : 163 pages
Price: $48.99
(as of Jun 22, 2023 14:12:22 UTC – Details)
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of “indie gamers”, being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them.
Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to:
• the essentials of marketing strategy;
• video games as products or services;
• marketing research for game development;
• branding video games;
• marketing through game: gamification, advergames.
Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.
ASIN : B01LXR6TEL
Publisher : Routledge; 1st edition (October 4, 2016)
Publication date : October 4, 2016
Language : English
File size : 2887 KB
Simultaneous device usage : Up to 4 simultaneous devices, per publisher limits
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Sticky notes : On Kindle Scribe
Print length : 163 pages
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