The Power of Animated Explainer Videos in Marketing
In this digital era, more and more businesses are turning to animated explainer videos to help their marketing campaigns reach their target audiences. But why is this form of video so powerful for marketing? Let’s take a closer look.
Animated explainer videos have the potential to capture and keep viewer attention, and help turn prospects into customers in a powerful way. By engaging visuals and crisp storylines that can illustrate products or services in an entertaining yet informative way, an explainer video can make a lasting impression on viewers.
Explainer videos are also great for SEO (Search Engine Optimization). With videos appearing in the search engine results, explainer videos give viewers the opportunity to quickly learn about a business without having to read long pieces of text. People prefer watching videos to reading. This means that businesses can boost traffic to their website with an effective explainer video.
Explainer videos also offer an advantage over static images: they’re more memorable. While static images can capture attention and provoke curiosity, it’s the dynamic motion of an explainer video that truly grabs attention and tells the story of a business, product or service.
In addition, they can also add a sense of credibility and trust. An explainer video that is well crafted and has the right messaging can be incredibly persuasive, swaying more customers in favour of your business. With animated explainer videos, you can give prospects the information they need to make an informed decision, and the confidence that comes from knowing they’re making the right choice.
To get the most out of your explainer video, it’s important to keep things short and sweet. Your audience’s attention span is limited. Videos that are too long can be off-putting to viewers, and it’s more difficult to capture viewers’ engagement if the video is too lengthy. Keep it to around one- to one-and-a-half minutes and focus on highlighting the key features of your product or service.
To ensure maximum impact, it’s also a good idea to deliver a call-to-action. At the end of the video, prompting the viewer to take a specific action can be very effective. This could be anything from signing up for your newsletter, making a purchase, or downloading something.
If you’re looking to create an effective explainer video for your business, there are plenty of options out there. There are skilled videographers who offer this service, or many businesses can opt for a user-friendly explainer video platform such as GoAnimate, or one of the many DIY video production tools like Animoto.
By taking advantage of the power of animated explainer videos, you can get your business message across in an effective and engaging way. Keep things short, sharp, and persuasive, and you’ll be sure to capture the attention of your target audience. So what are you waiting for? Start creating your explainer video today and make the most of this extremely powerful marketing tool.
