Vendor Swipes vs Custom Emails: Which One Makes You More Sales?

📨 Vendor Swipes vs Custom Emails: Which One Makes You More Sales?

When it comes to email marketing for affiliate offers, one burning question always pops up:

“Should I use the vendor’s done-for-you swipes or write my own?”

If you’ve ever stared at a blank email editor (or copy-pasted a vendor swipe without thinking twice), this guide is for you.

Let’s break down the pros, cons, and the winning strategy used by top affiliates.

✅ The Power of Vendor Swipes (a.k.a. “Copy-Paste Gold”)Most WarriorPlus offers come with pre-written email swipes that vendors claim are “battle-tested” and high-converting.

And honestly? They often are.

📈 Why Vendor Swipes Work:

  • Written by 6- or 7-figure marketers who know how to trigger clicks.
  • Designed to hit emotional hot buttons fast.
  • Use proven subject line formulas that stand out in crowded inboxes.
  • Perfect for time-saving — no writing, just plug & send.

⚠️ The Catch?

  • Everyone else is sending the same email.
  • You might get lost in the noise.
  • They often feel hypey or impersonal.
  • Cold leads may not trust you yet — especially from MLGS.

✍️ The Case for Custom Swipes (Your Voice, Your Brand)Creating your own emails (or using ChatGPT to craft them) gives you a huge advantage:

Trust.

In a world of loud affiliate noise, people open and click on what feels real and human.

💡 Why Custom Emails Work:

  • Let you tell your story or offer value first.
  • Build authenticity — especially with cold leads.
  • Give you room to pre-frame the offer and warm up the click.
  • Differentiate you from every other affiliate.

🔥 The Best Strategy? Combine Both

Top affiliates don’t pick one over the other — they blend both for maximum results.

📤 Winning Hybrid Email Flow:

  1. Day 1–2: Use vendor swipe (lightly customized) to hit urgency.
  2. Day 3–5: Switch to ChatGPT-crafted story emails to nurture and build trust.
  3. Day 6+: Reintroduce the offer with scarcity, bonuses, or testimonials.
  4. Bonus: Test subject lines from vendor swipes in your custom content.

This combo gives you the best of both worlds: fast clicks + loyal readers.

🎯 Final Thoughts

If you’re promoting affiliate offers to cold leads (like in MLGS), start with proven vendor swipes. But don’t stop there.

To build a long-term income, inject your personality, add value, and tell real stories.

That’s how you build a list that buys again and again.

✨ TL;DR Summary:

  • Vendor Swipes = Fast, proven, but generic.
  • Custom Emails = Slower to write, but build trust and stand out.
  • Best Strategy = Blend both for short- and long-term wins.

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Picture of Constantinos Albanidis

Constantinos Albanidis

As a digital nomad of 10 years now, I'm an expert full-stack marketer who loves helping businesses expand their online presence. With my background in web design, I craft clean, convertible websites that help clients attract and engage customers. Outside of client work, I enjoy researching and testing the latest AI tools. As an early adopter of conversational technologies, I love sharing how bots can enhance marketing efforts. I also publish a popular blog discussing ethical use cases for AI in business. When not coding or collaborating with AI, I pursue my passion for using strategic content and social media to grow brands. With a specialty in automated traffic generation, I help companies drive qualified leads through organic sharing. I strive to stay on top of evolving digital trends so I can advise clients on the most effective tactics. Community is also core to my values, so you'll often find me volunteering my skills for nonprofit causes. Reach out to discuss your goals - I'm always eager to help others succeed online.

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