Increase Brand Awareness & Generate Leads – 6 Proven LinkedIn Marketing Strategies For Photographers
Optimizing your LinkedIn profile and building a successful presence on the platform can open up an incredible opportunity to reach new customers and make connections.1 As a photographer, there’s a wealth of untapped potential to attract audiences to your services, event or product.2
1. Optimize Your Profile
New customers are more likely to find you when you have a professional profile, so make sure you are keeping it up to date. Regularly update your profile photo and headshot, add any awards or certifications you’ve earned, and be sure to share your contact information. To ensure that your profile is optimized, optimize your page SEO by adding relevant keywords and phrases that accurately describe the type of work you provide and what you are looking to accomplish.
2. Share Eye-Catching Visuals
As a photographer, stunning visuals are the secret weapon to a successful profile. Share the best of your work on your profile to show potential clients what you can do. Try to update your photos regularly and be mindful of the format you choose. LinkedIn prefers images in JPG and PNG formats.
3. Get Engaged
Interacting with your connections can help you make new ones. Keep an eye on industry trends and topics to create content accordingly. You can join relevant groups and give your opinion or post about new developments in your niche. Invite potential customers to follow your page, to like, comment, or share your content.
4. Choose The Right Hashtags
To go beyond your current followers and reach new audiences, make use of the right hashtags. Try to use industry-specific or niche-related hashtags, as well as popular culture ones. This will ensure that your content is visible to a larger public and reaches the desired target audience.
5. Take Advantage of the Livestream Feature
LinkedIn recently added the Live Video feature, and this is a great opportunity for photographers to create real-time content. Use it to give a live overview of your photography, new events or services. Invite followers to join your Live sessions and answer questions, which will boost your profile and create media buzz.3
6. Leverage LinkedIn Ads
LinkedIn’s own ad platform is an incredibly powerful tool to target a specific audience and to boost your reach. You can create ads to showcase your products or services and get them in front of potential customers. Leverage LinkedIn’s advanced targeting capabilities to get maximum results and ensure that your ad stands out from the rest.
Conclusion
Whether you’re just starting out, or you are an experienced professional, LinkedIn is an effective tool for any photographer. Implement these 6 strategies today to start building great relationships, generate leads, bring more attention to your work, and maximize your reach on the platform.
1 https://business.linkedin.com/en-ca/marketing-solutions/blog/social-marketing/2020/6-linkedin-marketing-strategies-for-photographers
2 https://www.forbes.com/sites/forbescommunicationscouncil/2018/06/28/a-guide-to-networking-on-linkedin-as-a-professional-photographer/#7dfc810863e5
3 https://blog.hubspot.com/marketing/linkedin-live-guide
