Advertising Concept Book

Price: $35.00
(as of Mar 17, 2026 01:13:12 UTC – Details)

In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

This edition includes a substantially revised and expanded chapter on interactive advertising. 

Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns – in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition – also reinforce the book’s core lesson: that a great idea will last forever.

Publisher ‏ : ‎ Thames & Hudson
Publication date ‏ : ‎ July 1, 2012
Edition ‏ : ‎ Second
Language ‏ : ‎ English
Print length ‏ : ‎ 296 pages
ISBN-10 ‏ : ‎ 0500290318
ISBN-13 ‏ : ‎ 978-0500290316
Item Weight ‏ : ‎ 2.3 pounds
Dimensions ‏ : ‎ 8 x 1.2 x 9.5 inches
Best Sellers Rank: #2,069,590 in Books (See Top 100 in Books) #1,710 in Advertising (Books)
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