Video marketing is becoming an increasingly popular method of advertising for businesses of all shapes and sizes. As technology continues to evolve, so do marketing techniques. To stay ahead of the game, it’s important to stay up to date with the latest developments in the world of video marketing. Here are some of the key video marketing trends for 2020 that all marketers should be aware of.
1. Vertical Videos
Vertical videos are quickly becoming more popular with your live content or prerecorded videos. By using portrait orientation for live videos, marketers can make better use of the space on the screen and easily capture viewers’ attention. This is especially useful for marketers to drive up engagement in their videos.
2. Live Videos
Live videos are a great way to stay connected with your audience and give them a more realistic “in the moment” experience. According to a survey conducted by Livestream, 81% of respondents said they would be more interested in a product or service if they saw it being used or demonstrated on a live video.
3. Video Ads
Video ads are a great way to reach a wider audience and generate more leads. Ads not only get your brand seen, but they also create a more engaging experience for the viewer. The creative possibilities with video ads are truly limitless, so marketers should take full advantage of it.
4. Short-form Videos
Short-form videos have become incredibly popular over the last few years. Not only are they easy to create and share, but they also get to the point quickly, which is attractive to viewers with short attention spans. Short-form videos are a great way to keep visitors engaged and drive conversions.
5. Micro-Influencers
Marketers should take advantage of the huge potential of micro-influencers. As opposed to celebrity influencers, micro-influencers are people with smaller audiences who are more relatable and trustworthy. They can be used to target the right audience and generate better engagement.
These are just some of the key video marketing trends that all marketers should be aware of. To make the most out of these trends, marketers should take advantage of the different types of video formats, leverage micro-influencers, create engaging content, and make use of data-driven strategies to maximize results.
By following these trends and taking action on them, you’ll be able to ensure your video marketing campaigns are successful.
